22 February 2024

The biggest mistake people make when being interviewed by a journalist

NewsRetail Media Crisis Communication Reputation Management Strategic Planning

The Woolies CEO’s disastrous interview this week highlights the biggest misconception most people hold when being interviewed by a journalist. One simple hack from former Network Ten Anchor and now Bastion Reputation’s Principal Media Trainer Katrina Shute will ensure the talent remains on message (and in the room) whenever they’re in the interview hot seat.

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